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Brand Guidelines Typography Examples

There are some good examples of typography used by brands in various forms. Look at this logo of Virgin mobiles.


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The decorative colorful line reiterates on the logo to remind the audience just whose brand guide.

Brand guidelines typography examples. Nothing puts the use of fonts in branding into perspective like looking at specific examples of brands that owe part of their success to excellent typography. Used just for Wearables Apples San Fransisco font was designed specifically for legibility on their Apple Watch. A high-level overview of how the Starbucks brand comes to life.

Free Brand Manual Template. Ollo is another example that uses flowing line in its brand guide to emphasize its brand. Skype the video conferencing service by Microsoft used to have sans serif font face with rounded edges.

To create a consistent typography experience avoid mixing Averta and Century Gothic in the same document. Lets take a look into this notable five. Apple brand book PDF Starbucks brand book PDF Skype brand book PDF.

However keep in mind the other components mentioned in this article. Brand Identity Style Guide V10 April 2018 20 24 TYPOGRAPHY Usage Examples Heading Two Body Heading Two should be used following a Heading One application for example on the back side of a flyer see right examples. This is a free brand guide template you can use to craft a professional brand manual for your business.

Used for Android products Includes Android Mobile Android TV and SUI Android Auto. The most common examples consist of use of typeface alignment spacing and legibility. For better legibility avoid setting large.

5 Great Examples Of Brand Font Use. Other notes for effective typography. If attention is needed on a particular phrase or sentance Bold is applied see examples.

All the big brands have some brand guidelines that they share with resellers and distributors to make sure the brand is not misrepresented by their partners. Body copy is always set in light. It comes with multiple sections for detailing your brand style guides.

This example type scale uses the Averta typeface for all headlines subtitles body text and captions. After this use platform specific fonts where needed. And you can edit it using Adobe Illustrator.

Starbucks for example calls this document the brand expression guide and explains that this is. Examples of Dos Donts give a clear understanding of what is allowed and not permitted. Alfa Romeo The Italian automotive brand is famous for its class style and elegance.

It has typography including letters crossing their standard proportion which stands for their reach of the network everywhere. The template is completely free to use.


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